Social Media Marketing is the utilisation of social platforms to advertise your brand, product or event. Marketing on these platforms helps your business to show up where people are hanging out. The average UK user spends around 102 minutes scrolling and interacting on social media every day. This includes classic social media platforms such as Meta, formally known as Facebook, and more trending platforms like TikTok. Social platforms are always evolving, and so are we to make sure we stay on top of the game.
How do we approach each brief?
As we explore each brief, we always start by asking what the target audience looks like and research what makes those people tick. Most briefs will include more than one social outlet, so we’d work creative over multiple channels to make sure that we have everything covered.
Each brief is an opportunity for us to collaborate. It all starts with our planning team who get to grips with the proposition or positioning for the product/service. They use their expertise and insight to guide the creative team during the ideation process who will work up the rationale, look and feel of the assets that have been requested.
What are our specialisms?
What aren’t they! Our creative team can produce assets across all social channels, and if there is one we haven’t used before, we’ll research them in-depth and apply a best practice to test the work in new areas.
The dominant socials are still Facebook, Instagram, YouTube, and more recently TikTok and Linkedin. We stay ahead of the game by continually researching socials, their algorithms and any changes that could impact where and when to post.
Social media marketing agency specialisms
Facebook is still an incredibly popular platform and one with fantastic advertising capabilities. We will maximise your ad spend, increase engagement and achieve more sales and leads through Facebook than ever before.
Instagram is all about eye-catching visuals and emotive language. This is exactly what we specialise in and we can make your Instagram account an incredibly profitable and exciting channel for your users to engage with.
YouTube
From storyboard creation to direction, filming and editing of your YouTube videos, right down to the promotion of YouTube ads, we do it all. Increase your subscribers, sales and leads with us.
TikTok
A platform which sees incredible engagement and viral moments happening day after day, TikTok is a platform that could revolutionise your brand. Let us help you with the right strategy and visuals for the platform.
The business platform, where individuals grow their personal brand and businesses connect directly with their audience. It doesn't have to be boring and stuffy though. We bring your LinkedIn campaigns to life.
Snapchat
If your audience are on Snapchat, you need an advertising strategy which encourages engagement and grabs their attention quickly. We create Snapchat strategies which drive ROI for your business.
How do we go beyond expectation?
We scour and search for ways to push the boundaries of what we can offer our clients. We keep ourselves in the know with all new trends and features that appear on social channels and engross ourselves in each platform to make sure we can offer expert advice on where your customers spend their time and what engages them the most.
We are not afraid to present new ideas and suggest things that you might not have thought of. We work across all of our teams from planning, creative, video and photographic, to make sure that you get the best out of your advertising campaigns and that your message is clear and your product is seen.
Case Studies
Why is your brand’s social media important?
Social media has become a perfect place to showcase your brand and its personality and has become a virtual shop front for most businesses. Gen Z prefers searching social channels rather than search engines when considering brands. This means that people are buying into brand personalities that match their lifestyle choices.
This shift in the way people shop has underlined that social media has become a crucial aspect of the decision-making process when shopping. It isn’t just important, it’s imperative for a business to have a social presence and to be posting with feeling and personality
Social Media Agency FAQS
What is a social media agency?
A social media agency is a business which helps other businesses to harness the power of social media in order to build their brand, increase sales and achieve their goals. Social media marketing agencies such as us offer a full range of services, from creation of the creative work to post on social media, all the way through to advertising management.
What to look for in a social media agency?
When deciding which social media agency you should choose, consider their experience, whether they offer services within the platforms you want to use and whether they have worked with similar clients in the past. The agency should be detailing how they are going to make social media a profitable channel for you, and you should ensure you have good chemistry with the team as you’ll be working closely together.
Fancy a chat? We would love to hear from you
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Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
