HSBC It’s Payback Time


Digital Acquisition

Integrated Campaign

Paid Social


In 2019, HSBC appointed CHS to launch their Rewards Credit Card. It was a mid-market proposition exclusively for current account customers.

CHS handled the entire process. From development of the proposition and wrapper, through to the production of campaign assets across VoD, YouTube, paid social and online display.

Our campaign launch video used ‘spritzing’ techniques, so we could tell our HSBC product story at lightning speed on VoD. This video was viewed over 3.7 million times.

finance marketing agency HSBC Payback Time Social posts HSBC Payback Time Social posts

Our campaign launch video was viewed over
3.7 million times.


million views

The paid social and online display assets followed suit – with close to 40 assets. We were also able to test messages across different visuals, including both static and video formats.

The campaign greatly exceeded our marketing targets – and has since reaped 7 industry award nominations.

7 award nominations including winner of the CIM Marketing Excellence Awards 2020 – Best Financial Services Campaign


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