We are a specialist creative content agency helping to create memorable content that stays in the hearts and minds of consumers.
Creative content strategy is a marketing technique for creating beneficial, relevant and consistent content to attract a specific demographic with the purpose of driving them to take action.
what is a creative content agency?
A creative content agency like CHS is a company that specialises in creating and producing various types of content for marketing and communication purposes. These agencies typically employ a team of creative professionals, including writers, designers, photographers, videographers, and strategists, who collaborate to develop engaging and impactful content.
The primary goal of a creative content agency is to help businesses and organisations effectively communicate their brand message, promote their products or services, and engage with their target audience through compelling content. They work closely with clients to understand their objectives, target audience, and brand identity, and then develop customised content strategies and creative assets to achieve those goals.
‘Creative content’ is often presumed to mean blogs, articles, infographics and whitepapers, and although that is part of the service, the actual opportunities with creative content are much vaster. Creative content can be in the form of video, imagery, CGI, websites, catalogues, advertising campaigns, outdoor media, social media campaigns and much, much more. All of these services can be combined to deliver a powerful, hard-hitting campaign that reaches your audience no matter where they are and what form of media they are engaged with.
So how do we do this?
We build your brand what is essentially a roadmap. We achieve this by asking what are your aims and objectives for the campaign? What do you want to achieve? What do you want your audience to think and feel once they have consumed your message? Which channels do you want to play in? And do you have partnerships that can bring it all to life?
How do we apply our strategy to each brief?
Once we have your roadmap perfected, our planning team will be ready to execute the strategy. Our team will make sure they are completely under the skin of your brand and will start to explore the role content for your business.
We also take the time to see what ‘best’ looks like from your competitors and other players in your sector while simultaneously keeping on top of all the latest and greatest channels and formats that we should be taking advantage of.
What are our creative content specialisms?
At CHS, the specialism we choose depends on how hands-on you want us to be. We can develop content strategies from start to finish, independently. Or we can be really collaborative, using workshop-style sessions to arrive at the answers together.
Content specialisms
Aligning to a wider brand vision
Ensuring content isn't just an add-on, but an integral part of your strategy.
Objective and brief writing
Ensuring all content is created with a purpose and meets the needs of the end consumer.
Identifying opportunities
In terms of channels, partnerships, distribution methods or innovative executions.
Content creation
Working with teams to build plans, calendars, roadmaps etc., whatever our teams need to actually make magical things happen.
Multi-media content
Whether you need copywriting, design, video, photography or any other type of media to bring your content to life, we can help.
Measuring the impact
Grow organic traffic to your website, increase footfall to your store or build a brand that can be remembered. We find ways to measure the impact for continuous improvement.
How do we go beyond expectation?
As acquisition specialists, we understand the value of content as part of the marketing funnel. But also, as content creators, we know the importance of creative integrity and authenticity in content. We’re able to get that perfect balance of engaging yet effective.
Each of our teams is continually pushing the boundaries of marketing and advertising, and with the freshest minds, we can create the freshest journey for your customers and clients and make sure your message is seen by those that need to see it.
Case Studies
Why is content strategy important for your business?
It completes the marketing puzzle. Content is a way to engage consumers, and stay front of mind – even if they’re not looking to purchase at that very moment.
Content is an effective way to keep that conversation going, and therefore keep consideration high (for when they are ready to purchase!)
CHS is a creative content agency based in Dorset, but we work with clients across the whole of the UK, from London to Manchester. Get in touch with us to see how we can go beyond your expectations.
Our
Awards
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
Direct Marketing
and Print Winner 2019
Creativity/Innovation
Winner 2018
