Dare to believe with Jonnie Peacock


Campaign Planning

Paid Social



Allianz invests millions on sports sponsorships, selectively choosing partners that share their belief in making a positive impact on people’s lives.

They came to CHS with a simple challenge: how should they talk about these sponsorships to help raise awareness of Allianz and what it stands for?

We conceived, planned and shot a film with sprinter and Paralympic gold medallist, Jonnie Peacock. This saw Jonnie take on 4 key drills in the world of rugby: tackle, line-out, kick and catch. He demonstrated how daring to believe – and stepping outside your comfort zone – can help you achieve great things.

Jonnie Peacock with the Saracens laughing
Jonnie Peacock with the Saracens kicking
Jonnie Peacock with the Saracens tackling

With so much rich content, we were able to create a series of shorter films and shorts – and boost these to a target audience on Facebook, Instagram and Twitter. As well as promoting Allianz brand values it significantly helped increase awareness.

Conceptualised, produced and edited by CHS, and supported with a cross-channel media plan executed by CHS.


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