What is digital acquisition?

Acquisition is the targeting and converting prospect customers in the digital space. This can include paid social media and online display. Because of how saturated digital spaces are with messages from brands, influencers and other content, the rule of thumb is that you need to be fast and effective in communicating your product or service, the benefit, and the reason to convert.

How do we approach digital acquisition?

One mantra we use a lot at the agency when developing comms for digital acquisition (especially video), is “dessert first”. For decades, we’ve all enjoyed TV ads that all follow the very typical narrative arc – introducing a story, creating intrigue, with a payoff at the end. But this doesn’t work in the digital space, people won’t hang around long enough. So you need to flip the narrative arc on its head, and provide value for your audience instantly.

For effective digital acquisition, your communications also need to be completely tailored to the channel, rather than attempt a one-size-fits-all creative idea. Why? because advertising channels all have their different audiences, formats and quirks that you’ll need to lean into.

Our Digital Acquisition Specialists

Our digital acquisition specialists know how to create a high performing digital strategy and have the right tools at their disposal to bring that strategy to life. Meet a few of our digital acquisition marketing experts below.

Senior Creative

Sophie Cooke

Creative Lead

Mike Guppy

Account Director

Fiona Treble

Our digital specialisms

At CHS, we specialise in creating campaign ecosystems. We work with our clients to arrive at insight-led big ideas, and then our team of experts are able to evolve these ideas across all different formats: as mentioned before, it’s not just about taking one idea and rolling it out – we push, pull and stretch these ideas across all different channels so that every asset is perfect for the environment it’s in and the audience it’s serving.

Our team also specialise in behavioural economics: they know what stops people scrolling on their news feed, they know what can stand out, and they know what can nudge someone to convert. This is important when you’ve got 2 seconds to convince someone to engage with your ad.

Digital specialisms

Social media

Social media advertising offers some of the most comprehensive audience targeting imaginable. We know how to use these advertising platforms to your advantage.

Display advertising

Humans are visual creatures, so we create enticing display advertising campaigns which stand out to them while they’re browsing.

Video advertising

Video advertising is a powerful way to tell your story. We create videos which capture your brand’s essence and promote them through channels such as YouTube.

Integrated campaigns

To maximise the effectiveness of your advertising, you need to keep a consistent message across all channels. Our integrated campaigns do just that.

What can digital acquisition do for your brand?

Acquisition is instrumental to any business in terms of finding and growing an audience base. But, if choosing digital channels as part of your marketing strategy, it’s so important to ensure your campaigns have been created with those digital environments in mind.