Lead agency for over 20 years
CHS has been the lead agency for Lakeland for over 20 years, and across the last 8 years our aim has been to attract a younger demographic through digital channels, whilst nurturing the older, loyal audience.
We have helped the Lakeland brand to develop in a content-driven environment, where they are now seen as not only a voice of authority in the kitchen and homeware industry, but also as an exciting source of inspiration.
Through consistent multi-channel messaging, extended across in-store, catalogue, press ads and even an award-winning iPad magazine, the business has enjoyed dramatic sales increases year-over-year, as well as authentic engagement.
Most recently we’ve evolved the brand as it was felt that Lakeland needed to adopt a more contemporary look and feel to help engage with wider audience, as well as to stay relevant with existing customers.