myLakeland: launching a new
Point of Sale
In a bid to encourage customers to visit their stores more frequently, Lakeland needed a new strategic channel.
We proposed myLakeland, the company’s first-ever loyalty scheme: a free-to-join club that offers hand-picked, tailored offers for members, such as 10% off their next store purchase.
CHS created the branding for myLakeland, as well as the production of launch materials ranging from in-store point of sale, to welcome packs and customer journey emails.
The loyalty scheme was an instant success. 350,000 sign-ups were recorded in just 3 months, before hitting the half-million mark in the first 6 months.