myLakeland: launching a new
loyalty programme


1-2-1 Comms


Integrated Campaign

Point of Sale

In a bid to encourage customers to visit their stores more frequently, Lakeland needed a new strategic channel.

myLakeland card

We proposed myLakeland, the company’s first-ever loyalty scheme: a free-to-join club that offers hand-picked, tailored offers for members, such as 10% off their next store purchase.

myLakeland magazine spread myLakeland magazine spread myLakeland magazine spread

CHS created the branding for myLakeland, as well as the production of launch materials ranging from in-store point of sale, to welcome packs and customer journey emails.

The loyalty scheme was an instant success. 350,000 sign-ups were recorded in just 3 months, before hitting the half-million mark in the first 6 months.


sign-ups in
three months


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