CHS to lead Allianz's Landmark Rebranding in the UK Broker Market

CHS has been appointed to spearhead the strategic and creative rebranding of LV= Broker to Allianz in the UK personal products sector for brokers, following a competitive pitch.

This engagement builds on the agency’s long standing partnership with Allianz, having led across several of the insurer’s brands for some years.

The rebranding initiative is set to be a defining moment in the UK’s insurance landscape, marking the introduction of the globally recognised Allianz brand to the domestic broker market. 

CHS’s role will encompass a comprehensive suite of services, including strategic planning, brand development, integrated campaigns, and digital content delivery.

Chris Southgate, Managing Director at CHS, stated: “It is with immense pride that we announce CHS’s role in launching the Allianz brand for personal products within the UK broker market. 

“This undertaking is not only a testament to our enduring partnership with Allianz but also a significant milestone for the insurance sector as a whole across the UK.”

“Our team is poised to deliver a campaign that embodies our ‘Beyond Expectation’ ethos, aligning with the sterling reputation of Allianz to forge a new chapter in the industry’s narrative.”