Date Added: 19.09.2023

Mins Read: < 1 min

Author: Josh Seaward

Supplement brand 'aguulp' selects CHS as lead creative agency

Creative agency CHS, has been appointed as the lead partner for the unique supplement brand aguulp founded by Stephen Manderson (AKA Professor Green).

Aguulp supports gut, brain, immunity and recovery health. The brand was created in 2019 as a result of the rapper’s own struggles with gut health. 

Following a competitive pitch, CHS was chosen to develop a big Brand Platform that showcases the amazing benefits of aguulp products, whilst raising awareness of the brand to a new audience.

‘Cut The Crap’ not only speaks to the quality of ingredients, but seeks to challenge societal norms and perceptions surrounding gut health.


Chris Southgate, Managing Director of CHS said: “It’s no secret that gut health is often considered a ‘taboo’ – but when as many as 1 in 3 people across the UK say they suffer with gut problems, it’s something we need to talk about.

“That’s one of the reasons we’re so excited to be working with aguulp, so we can not-only help people with gut-health issues today, but make sure that we create a society where it’s okay to talk about how you’re feeling.

“We’ve got a clear message – we want to ‘Cut The Crap’ and start a frank and honest conversation about this essential aspect of our well-being. And it’s not just the gut – aguulp have used their unique liposomal technology to create supplements for immunity and mind too.

“That means that, not only are we going to help people feel at their best today, we’re going to break down the barriers that have traditionally prevented individuals from discussing their gut health openly. 


CHS will be supporting aguulp with a range of advertising requirements including digital marketing, social and content strategy to build the brand in the competitive supplement space.


Will Goodwin, Marketing Manager at aguulp, said: “We’re excited to join forces with CHS on this journey to revolutionise how we think and talk about gut health and the supplement industry. 

“Our vision for aguulp is to make a meaningful impact on people’s lives, and with CHS, we’ve found a partner who shares our passion and commitment.

“Together, we’re on a mission to help people stay healthy, destigmatize gut health, and create a positive impact in the market. 

“We know we can make a real difference in the wellness industry, and we can’t wait to see the positive changes this partnership will bring.”




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