What is
Digital Acquisition?

The Definition Of Digital Acquisition 

Digital acquisition marketing targets and attracts new customers using online channels including display ads, social media (e.g. TikTok), and organic search. Digital acquisition uses media, online resources, and interaction technologies to spread the word about your brand, encourages customers to consider buying your goods or services, and urges them to make repeat purchases in the future. Using acquisition strategies that advance with new trends and technology, digital acquisition can be used to establish a steady and sustainable flow of new customers.

The Types of Digital Acquisition

Digital acquisition channels are the ways in which someone finds your website. A website can acquire new visitors using a variety of digital marketing techniques, including:

Digital Acquisition Services 

How can Social Media drive digital acquisition?

Social media marketing refers to the use of social media platforms for a brand, product, or event promotion. Advertising on social platforms enables your business to appear where customers naturally spend their time.

Social media platforms are constantly changing so brands must adapt to stay competitive. When done correctly, social media marketing can boost brand awareness, help your brand to develop a personality and encourage your followers to interact with your brand. 

Acquiring new customers through social media comes down to the way you interact with your followers and the type of content you share. Social media has the added bonus of virality, so quality, engaging content could be the answer to getting new, valuable customers. 

Find out how we can help digital acquisition through social media 

How can Display Advertising drive digital acquisition?

By displaying banner ads and other ad formats on websites, mobile applications, and social media platforms, display advertising aims to communicate targeted brand messages and communications to existing and new audiences. 

Display ads can be animated or static, and they frequently include images, videos, or changeable text along with links to websites where consumers can learn more or make purchases. For businesses trying to  attract new customers on a large scale, display advertising is frequently a profitable digital marketing strategy.

Find out how we can help digital acquisition through display advertising 

Developing a Digital Acquisition Strategy

To create and sustain your digital acquisition strategy, quality planning is essential and prioritising your preferred strategies and fundamental components will be beneficial. We’ve put together some recommendations to get you started:

Understanding your audience

Defining your target and investigating their purchase habits allows you to better understand your customer base and tailor a digital marketing approach to their needs. Customers use several digital channels for various objectives, so it is important to understand how your current customers find your site and apply tactics to acquiring new customers.

Things to consider:

• What is your target audience’s profile, interests or behaviours online?
• What are your unique selling propositions?
• Where do you stand in comparison to the market and your competitors?

Identify digital channels available and choose strategies

Rather than investing money in advertising across all channels available to you, it is beneficial to use your target audience’s profile to focus your energy and budget on the top channels that your customers use most regularly. 

Once you’ve determined your top channels, you can employ one or more acquisition tactics. Combining tactics can be more effective than adopting them separately, and it can enhance conversion rates.

Consider these cross-channel strategies:

• Search marketing: PPC (pay per click) campaigns, paid searches and SEO (search engine optimisation) 
• Social media marketing: Viral campaigns, customer feedback, audience participation and community management

Data collection & Reporting

The only way to understand the success of your digital acquisition tactics and to recognise the results of your marketing efforts is to collect data and report on key metrics. Regular reporting can help you understand which digital channels are reaching the most customers, which campaigns are doing well and which may need a closer look. By looking closer into your customer behaviour, you can develop your digital acquisition strategies in the future and optimise them for better results. 

CHS – Digital Acquisition Specialists 

Compared to conventional, above-the-line advertising, digital acquisition is a whole other game.

Your messages need to be totally targeted to the channel rather than attempting to use a creative concept that works for all digital acquisition scenarios. Why? Because every advertising channel has a different audience, a different format, and a different quirk that you’ll need to adapt to.

At CHS, we believe it’s all about knowing where to look for the people looking for you, which is why we are a proud digital acquisition agency ready to take your online presence to the next level. 

CONTACT OUR DIGITAL ACQUISITION SPECIALISTS