Specialisms
Digital Acquisition
Integrated Campaign
Paid Social
Video
In 2019, HSBC appointed CHS to launch their Rewards Credit Card. It was a mid-market proposition exclusively for current account customers.
CHS handled the entire process. From development of the proposition and wrapper, through to the production of campaign assets across VoD, YouTube, paid social and online display.
Our campaign launch video used ‘spritzing’ techniques, so we could tell our HSBC product story at lightning speed on VoD. This video was viewed over 3.7 million times.
Our campaign launch video was viewed over
3.7 million times.
3.7
million views
The paid social and online display assets followed suit – with close to 40 assets. We were also able to test messages across different visuals, including both static and video formats.
The campaign greatly exceeded our marketing targets – and has since reaped 7 industry award nominations.
7 award nominations including winner of the CIM Marketing Excellence Awards 2020 – Best Financial Services Campaign
Our
Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
