How HSBC Switched on Summer

Specialisms

Digital Acquisition

Integrated Campaign

Paid Social

Video

How do you encourage people to leave their bank and set up a new account with HSBC?

In the summer of 2021, we were briefed to entice prospects with the incentive of £125 if they switched. But it wasn’t quite as straightforward as it sounded.

Marketing in 2021 was a minefield as the nation was pulled in and out of lockdowns. So heading into the summer months, we positioned a cash reward from HSBC. As a way to start getting life back on track.

Switch on Summer was an integrated digital campaign. Celebrating the parts of life we were all itching to return to after the pandemic.

At the heart of the campaign was a series of characters. All having one last private chat to themselves in the mirror before heading out into the world and – Switching on Summer.

At the heart of the campaign was a video series of characters, having one last private chat to themselves in the mirror before heading out into the world and switching on summer.