Specialisms
Digital Acquisition
Integrated Campaign
Paid Social
Video
How do you encourage people to leave their bank and set up a new account with HSBC?
In the summer of 2021, we were briefed to entice prospects with the incentive of £125 if they switched. But it wasn’t quite as straightforward as it sounded.
![HSBC table scene](https://chs.agency/wp-content/uploads/2021/09/CS-HSBC-Switch-Summer-Article-1.jpg)
![HSBC table scene](https://chs.agency/wp-content/uploads/2021/09/CS-HSBC-Switch-Summer-Article-1-Tab.jpg)
![HSBC table scene](https://chs.agency/wp-content/uploads/2021/09/CS-HSBC-Switch-Summer-Article-1-Mob.jpg)
Marketing in 2021 was a minefield as the nation was pulled in and out of lockdowns. So heading into the summer months, we positioned a cash reward from HSBC. As a way to start getting life back on track.
Switch on Summer was an integrated digital campaign. Celebrating the parts of life we were all itching to return to after the pandemic.
At the heart of the campaign was a series of characters. All having one last private chat to themselves in the mirror before heading out into the world and – Switching on Summer.
At the heart of the campaign was a video series of characters, having one last private chat to themselves in the mirror before heading out into the world and switching on summer.
Our
Awards
Best Financial Services
Campaign Winner 2020
![The Drum Awards Digital Industries Winner 202](https://chs.agency/wp-content/uploads/2021/10/Drum-Dadi-Awards-Winner-2020.png)
Best Financial Services
Campaign Winner 2020
![CIM Marketing Excellence Awards 2020](https://chs.agency/wp-content/uploads/2021/10/CIM-Marketing-Excellence-Awards-2020.png)
Rated 9.2 out of 10
from our clients
![The Drum Recommends](https://chs.agency/wp-content/uploads/2021/08/Drum-Recommends.png)
Marks & Spencer Food Portraiture 2nd Place 2020
![Pink Lady Food Photographer of the Year 2020](https://chs.agency/wp-content/uploads/2021/10/Pink-Lady-Food-Photographer-Year-2020.png)
Direct Marketing
and Print Winner 2019
![The Drum Recommends Awards Winner 2019](https://chs.agency/wp-content/uploads/2021/08/Drum-Recommends-Badge-Winner-2019.png)
Creativity/Innovation
Winner 2018
![The Drum Recommends Awards Winner 2018](https://chs.agency/wp-content/uploads/2021/08/Drum-Recommends-Badge-Winner-2018.png)