What is on-set production?
On-set virtual production is the seamless integration of physical and digital content creating techniques, conducted directly on the set. It brings the power of advanced technology and creativity together, resulting in a more efficient and imaginative way of creating content and photography.
The magic of LED backdrops
LED backgrounds are not just a replacement for traditional backdrops; they’re a window into unlimited creative possibilities, which is why we love to use them to bring ideas to life. These state of the art LED screens provide photographers with dynamic, ever-changing backgrounds that can instantly transform any shoot. We think they’re a game-changer, here’s why:
Real-time environments
With LED backgrounds, you can transport whatever you are photographing to any environment you want in real time. Whether it’s a a serene beach, busy city street, or a futuristic galaxy, you can create the perfect backdrop for your shoot instantly.
Take control of lighting
LED backgrounds offer precise control over lighting conditions to suit whatever vibe you’re looking for. You can adjust the colour temperature, intensity, and direction of the light to achieve the perfect mood for your shots.
Flexibility
There’s no need to worry about limited space in our virtual production studio, LED backgrounds are sleek, lightweight, and can adapt to different shooting environments, so we can make your photography more versatile.
Our on-set virtual production services
Custom on-set virtual production solutions
At CHS, we recognise that each project is one-of-a-kind which is why our team collaborates closely with you to customise our on-set virtual production services, whether it's for an advert, or a new product range advertising campaign. We have the tools and expertise to bring your unique vision to life.
Virtual set creation
We leverage our real-time 3D engines to design and craft exceptional virtual sets that will blow your mind. These sets are fully customisable, providing the perfect backdrop for any aspect of your project or campaign.
Versatile LED background
Our seamless integration of virtual sets with large LED walls, strategically positioned behind physical sets creates cohesive visual experience.
Camera synchronisation
To enhance realism and depth, we synchronise our cameras with the game engines which creates an immersive experience.
CGI & on-set virtual production
The combination of our CGI services with virtual production delivers a synergy that offers both realism and creative flexibility.
Post-production support
Our commitment to your project doesn't conclude when the cameras stop rolling. We offer comprehensive post-production services, covering everything from editing to visual effects, ensuring your content is of the highest quality and effectively communicates your intended message.
Our virtual production set – what we have to offer
We have everything you need to assist you end-to-end for your virtual production project:
- Dedicated team of on-hand, experienced videographers, directors, and editors who are dedicated to crafting high-quality video content that resonates with your target audience.
- A specialist team of photographers, passionate for all types of photography including product photography, corporate portraits, lifestyle photography, event photography, and more.
- A well-equipped virtual production environment, kitted out with LED backgrounds and the latest tech in virtual production to make your possibilities endless.
The benefits of on-set virtual production
Creative freedom and diversity
Say goodbye to the limitations of physical backdrops, LED backgrounds give you the freedom to explore a huge choice of environments and scenes so you can find the perfect setting for your shoot.
Cost effective
Traditional photoshoots that involve using multiple locations or backdrops can be expensive. Production in our virtual production set using our LED backgrounds significantly reduces costs by eliminating the need for extensive setups and post-production editing.
Save time and effort
LED backgrounds allow you to change scenes instantly, saving valuable time during a shoot. This means you can focus more on capturing the perfect shot and less on logistical challenges.
Work more collaboratively
With LED backgrounds in our virtual production environment, clients and our creative team can see the shot in real time. This collaborative aspect ensures that everyone is aligned on the creative vision and can make adjustments on the spot if needed.
Case Studies
Why we recommend using a fully-integrated LED virtual production company like us
If you want to make a strategic decision that is certainly going to get you results, why not choose us as your on-set virtual production partner? Just like all of our services, everything we do has the end goal in mind, and we’re proud of what makes us stand out.
Streamlined workflow – We offer complete solutions, ensuring a seamless workflow from concept to the final delivery of your project. This simplifies project management and saves your valuable time and resources, making working with us a simple, smooth process.
Skilled professionals – Our team is full of experts with extensive experience across the field, whether that be in on-set virtual production, CGI, or other associated technologies.
Cost-effective approach – By overseeing all aspects of on-set virtual production, we remove the need for multiple service providers, saving your money but also ensures rigorous quality control.
Creative harmony – With an integrated team, you can uphold creative consistency, guaranteeing that your project remains aligned with your objectives throughout its entire journey.
Join us in redefining photography and videography with on-set virtual production
If the sound on son-set virtual production excites you but you’re not sure how to get started, contact us today to discuss what ideas you have in mind and we can help you bring them to life. We’re always looking for ways to push the boundaries of what’s possible when it comes to virtual production – we’re excited to embark on this creative journey with you.
Fancy a chat? We would love to hear from you
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Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
