How can adding virtual and augmented reality to your marketing strategy help you be noticed?
VR and AR are a perfect way to create memorable, more interactive experiences that step away from traditional advertising methods. The pandemic accelerated the use of virtual platforms, and now consumers have embraced a more modern method of virtual and augmented reality worlds in their everyday.
Giving your consumers the opportunity to experience something more interactive, whether it’s visiting a virtual gallery or even virtually trying on clothes, brands have started to explore what’s possible using these platforms, and it’s only going to get bigger.
Our specialisms
Our CGI, AR, VR and 3D team has a vast knowledge that covers so many subjects that we have had to narrow them down to just a few. We have specialists that can cover each section of the creative process. Here are just a handful of areas which we have specialists for.
CGI, AR, VR and 3D Specialisms
Computer-generated imagery
Computer-generated imagery is any image that has been created or altered using computer software. Whether it’s a still or moving image, you can utilise CGI to enhance your subject matter and bring your brand to life.
Virtual Reality
Virtual Reality requires physical equipment, like a headset, that the user wears to be transported into a virtual world. VR is often used as a tool to create something out of the ordinary or to enable your audience to experience a place they normally couldn’t get to. VR can create a fully immersive experience.
Augmented Reality
Augmented reality is a system that manipulates reality via your mobile device or AR glasses such as Google Glass, and adds elements to the regular world through images and animations. These images are overlaid within our regular world, creating interactivity as if it were in real life.
How do we approach building alternate realities for you?
We aim to shape the experience around your needs and brand ethos. The experience needs to offer the consumer an escape from their everyday life and an option to transport them to unique worlds.
We track current trends and analyse why they work and how they can be built on to further the experience to the next level. And as the technologies and capabilities of this new medium are growing each day, we aim to go beyond expectations and offer a memorable experience for your users.
What can CGI do for your business?
CGI offers the solution to many issues faced with conventional photography and videography. Because sometimes photography isn’t an option. A product may be too large, in an unsuitable environment or too shiny leading to unwanted reflections. CGI can be used to mitigate all these issues and offer a flexible alternative. In addition, getting multiple photos of similar or identical products can lead to inconsistent lighting. CGI can be used to offer unlimited lighting options with instant and perfect results every time.
Finally, CGI can be used to re-purpose previous project models for future projects. Maybe you need to change the colour scheme of a kitchen or change a shot from daytime to nighttime. Thanks to CGI this can be done quickly and cheaply using computer models rather than re-creating all the aspects of a project physically.
Case Studies
Fancy a chat? We would love to hear from you
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Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
