Brand Strategy Agency

Our approach to brand strategy

We take a strategic approach to building branding strategy which is based on insight across an market landscape, an organisation and an audience. 

And while every brand might be unique  – but the way you build them isn’t. By focusing on the foundational elements, we help organisations create brands which can evolve with them: 

Brand values – Defining the key principles and values which guide your brand, ensuring they resonate with your audience and detailing how you will emulate them.

Brand proposition – Why should your audience choose you over your competitors? Creating a strong brand proposition will be the difference between success and failure.

Brand architecture – If you’re managing multiple brands or sub-brands, we help to build the architecture and relationships between those brands.

Brand positioning – Position your brand appropriately within the market and reach your audience in the right places to increase your chances of dominating the competition.

Brand messaging – The way your brand speaks, sounds and communicates will impact how successfully your messaging reaches and resonates with your audience.

Objective setting – Without objectives, your brand strategy will lack focus. We help you to set realistic, attainable and beneficial objectives for your brand to achieve.

Brand roadmap – A brand isn’t built in a day. We help to build a long-term brand strategy, looking at where your brand is now and where it could be in 3, 5 or even 10 years time.

Brand design – From logos to colour palette and website design, we help to create a visual identity of your brand, ensuring it is both eye-catching and instantly recognisable.

Branding workshops – Let us take your team on a journey to get under the skin of your brand. We host strategic and exciting branding workshops that ensure everyone is on the same page.

Internal strategy – If the people working for your brand can’t understand the vision, no one will. We put together an internal branding strategy to communicate to your employees.

Go-to-market strategy – Reduce the risks involved with bringing a new product, service or brand to market. We create a go-to-market strategy which gives you total confidence.

Brand campaigns – Whether it’s a new brand, a brand refresh, merger or acquisition, we create branding campaigns that leave a long-lasting impression with your audience.

Why choose CHS as your Brand Strategy Agency?

There’s a reason why we’re the brand strategy agency of choice for some of the most loved households brands. We believe in delivering effectiveness-first strategy, ensuring your brand is perceived exactly as intended.

Decades of experience

We’ve been leading the innovation of branding for over 50 years, inspiring audiences and building brand loyalty along the way.

Proven track record

From huge projects within finance and charity, to digital strategies for big commerce brands, the results of our work speaks volumes.

Fully integrated brand strategy agency

As a fully integrated brand strategy agency, we have the capabilities, resources and expertise to manage your entire brand strategy from start to finish.

Unique, global perspective

With offices located in the UK and US as well as experience working across the globe, we bring unique ideas influenced by worldwide experience.