Specialisms
Branding
Digital Acquisition
Paid Social
Video
For the last 40 years, Petplan has been dedicated to supporting pet owners. They pride themselves on providing an elevated level of cover, ensuring pets have the very best care.
However, in recent years the pet insurance marketplace has become increasingly overcrowded. More competitor brands have emerged, using aggressive more price-focused tactics to compete with Petplan head on.
CHS had the opportunity to help reposition Petplan with a new creative platform. One that demonstrated the true value of Petplan’s policies. And uncover the pitfalls with their competitors’ cheaper, inferior cover.
Best Care was fronted by the brand ambassador Noel Fitzpatrick
The platform, Best Care, was launched as a digital acquisition campaign. Fronted by Channel 4’s Supervet and new brand ambassador – Noel Fitzpatrick. The concept focused on hard-hitting stats and proof points to differentiate Petplan in the market. And highlight that not all pet insurance is the same.
Since going live, we’ve seen strong performance in both paid social and display, leading to our biggest day of sales on social to date.
Our
Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
