Mitchells & Butlers Entrusts CHS with Creative Command of Restaurant Division

Mitchells & Butlers, the UK’s leading restaurant and pub company, has announced the appointment of CHS as the new creative agency for its flagship Restaurants Division, following a competitive pitch process.

As the newly appointed marketing partner, CHS is entrusted with the creative and strategic marketing operations for beloved brands such as Toby Carvery, Stonehouse, and Harvester. This collaboration will see CHS crafting and curating innovative marketing and communications campaigns aimed at enhancing the dining experience and brand engagement for these household names.

This announcement solidifies CHS’s role within Mitchells & Butlers’ brand portfolio, expanding on their successful partnership with the company’s Pub Division, which includes the renowned brands O’Neill’s, Ember Inns, and Sizzling Pubs – a relationship that has flourished since 2020.

Chris Southgate, Managing Director at CHS, shared his enthusiasm: “To be chosen as the creative agency for Mitchells & Butlers’ Restaurants Division is an honour and a testament to the hard work across the team.

“These brands – Toby Carvery, Stonehouse, and Harvester – are some of the nation’s favourites, and personally, we’re huge fans ourselves. We are excited to roll up our sleeves and get started. 

“Growing our relationship with Mitchells & Butlers and contributing to the legacy of these iconic brands fills us with immense pride (and hunger!)”

CHS’s appointment comes at a pivotal time as the restaurant industry seeks to innovate and adapt to the evolving tastes and preferences of diners across the UK.