Drench appoints CHS as first creative agency

Drench, the exclusive online-only service for high-end home products, has appointed creative agency CHS as its first-ever external partner to help reposition the brand and bolster its profile among core consumer audiences.

Part of Beyond Retail, Drench experienced significant growth during the pandemic due to the consumer home-improvement boom. 

However as time shifts, the brand recognises that partnering with an external agency will be crucial to maintaining its momentum and elevating its brand identity.

Drench hopes this partnership will bolster its profile amongst core consumer audiences and drive digital acquisition whilst helping to reposition the brand as a household name.

Heidi Tomlins, Head of Brand and Communications at Drench, said: “Having seen CHS’s successes working within our sector we have no doubt they’ll play a pivotal role in bringing our brand to the next level.

“Deciding to work with an external partner for the first time is not easy, and selecting the right one is of huge importance for us.

“CHS’s expertise in branding and digital acquisition makes them a great fit for us and being local to Dorset too is a real bonus.

Chris Southgate, Managing Director at CHS, said: “Drench has seen an enviable amount of success over the last few years and has done so through very limited marketing activity. 

“I have no doubt that this partnership is the next big step in making Drench a household name, and we’re very excited to join them as they embark on this important part of their journey.”

ENDS