CHS celebrates 25th Lakeland anniversary with new catalogue and campaign launch

Lakeland’s spring catalogue, designed by their long-standing lead creative agency CHS, lands on doormats across the UK this week. 

The 200-page bumper catalogue is highlighted by key themes of wholesome cooking and spring cleaning, and was lovingly created by full service agency CHS in collaboration with Lakeland’s in-house team of copywriters. CHS’ responsibilities included creative, page production and photography. 

The launch of this year’s spring catalogue also marks a key milestone between the two companies, who first started their working partnership 25 years ago in 1996.

The Dorset-based agency were also tasked to create Lakeland’s new year creative campaign. The ‘Love the little things’ campaign acknowledges just how different life is to all their customers right now, highlighting the little wins you can try to make while we’re all spending so much time at home.   

The new campaign theme will run through print catalogues and Lakeland’s retail, social and digital outputs throughout the first half of the year.

Phil Morris, catalogue and publications manager at CHS, said: “It’s always a proud moment for the CHS team when a Lakeland catalogue gets mailed. 

“It’s the culmination of months of hard work across the business and we can’t wait for customers to discover all the hidden gems inside. 

“2021 also marks 25 years of working with Lakeland – a landmark that as an agency we’re excited to shout about. In an industry where agency-client relationships come and go, to reach such a milestone speaks volumes of the level of work we achieve together.

“The spring catalogue and its heart-warming ‘Love the little things’ campaign is a great way to start 2021.”