The A-Z of pet parenting

Insurance is incredibly time-sensitive, with most people actually in the market only once a year. So how could we build greater consideration with those outside the purchase stage?

We wanted to demonstrate the extra value a Petplan customer enjoys. Petplan aren’t just an insurer, but pet experts who really care about animals. A huge amount of content already existed on the Petplan site, but there wasn’t a single destination for people to get advice quickly and easily.

So we created The A-Z of Pethood – a one-stop glossary for pet queries. This was supported by a paid social campaign, driving audiences to further explore the glossary or start a quote.