UI Design

It’s no surprise that most first impressions of a website are based on its design. a user-friendly interface (UI) isn’t just a visual choice; it’s a strategic business decision.

At CHS, we believe exceptional UI design is the foundation for an engaging and successful online presence. We’ve got a team of UI designers who are dedicated to crafting user experiences that are intuitive, visually appealing, and drive results for your brand.

What is a UI design agency?

A UI design agency specialises in creating user interfaces for websites and applications (mobile apps). We focus on the visual elements that users interact with, such as buttons, menus, layouts, and typography, with a goal to design interfaces that are not only aesthetically pleasing but also intuitive, functional, and guide users seamlessly towards your desired outcomes, whether that be purchasing from you or enquiring about a service you offer. 

Our UI design services

User research & strategy

We carry out in-depth research to understand your target audience, their needs, and pain points. This informs the development of a UI strategy that aligns with your business goals and being totally customer-first.

Wireframing & prototyping

We create wireframes and interactive prototypes to get to grips with the basic structure and user flow of your platform. This means we can do some user testing and iterations before committing to final designs.

Visual design & branding

Our talented UI designers will craft a UI that 100% reflects your brand identity and resonates with your target audience.

UI development & implementation

We collaborate with developers to ensure the final design translates seamlessly into a functional and user-friendly interface.

Accessibility testing & optimisation

We rigorously test your UI for accessibility compliance. We want an inclusive experience for all users.

Ongoing maintenance & support

We offer ongoing maintenance and support to ensure your UI remains responsive and optimised as your platform evolves. We continue to iterate on design improvements based on user feedback and what our analysis tells us.

How can a UI design agency help your brand?

 

Improved user experience (UX) –  We create UIs that are easy for your users to navigate, ensuring they can find exactly what they need and complete desired actions effortlessly. This leads to overall higher user satisfaction and brand loyalty.

Boost conversion rates –  A well-designed UI can guide users towards conversion goals, whether it’s making a purchase, signing up for a newsletter, or downloading content. We make the most out of strategic design elements to optimise your conversion funnels for maximum results.

Strengthen brand identity – We believe your UI is a reflection of your brand personality, so we work closely with you to understand your brand meaning and values, and translate it into a visual design that resonates with your target audience.

Strong brand recognition –  A consistent and memorable UI strengthens brand recognition across all your digital platforms. We develop a design system that ensures a cohesive brand experience across websites, apps, and other digital touchpoints.

Improved accessibility – We always prioritise inclusive design principles within our designs to ensure your UI is accessible to users with disabilities. This not only broadens your reach but also demonstrates your commitment to social responsibility.

 

Meet some of our UI design specialists

Head of Digital

Tim Redman

Senior Creative

Vicky Kwan

Creative Lead

Mike Guppy

Senior Creative

Sophie Cooke

At CHS, we pride ourselves on delivering exceptional value and going the extra mile for each and every one of our clients. 

 

User-centric approach – We place the user at the heart of everything we do, ensuring that our UI designs are not only functional but also enjoyable to use.

Collaborative process – We work closely with our clients throughout the design process, where we encourage collaboration and feedback. 

Always a data-driven approach –  We only ever use advanced analytics and performance data to refine our strategies and maximise your return on investment.

Holistic design –  We consider every aspect of the user journey, from the first interaction to long-term engagement, to ensure a cohesive and satisfying experience.

Customisation – We make each of our services unique to meet needs and goals of each client, providing personalised solutions that drive success.

 

Does all of that sound good to you? Contact CHS today to learn more and find out about other services we offer including:

UI design FAQs

What are the benefits of working with a UI design agency?

Partnering with a UI agency like us provides expertise, efficiency, and fresh perspectives on your design needs. We ensure your UI is not only visually pleasing but also functionally effective and strategically aligned.

What is the difference between UX and UI design?

UX (user experience) design focuses on the overall experience a user has with a digital product (website, app or software), including usability, accessibility, and interaction. UI (user interface) design, on the other hand, focuses on the visual elements, such as layout, colour, and typography / fonts. 

Do I need a separate UI and UX designer?

While UI design focuses on the visual elements, UX design focuses on the overall user experience. While the two disciplines are different, they are related. At CHS, we have a team of experienced designers who understand the important differences between UI and UX, ensuring a holistic and user-centered approach to your digital platform.

How much does UI design cost?

The cost of a UI design agency can depend on the complexity of your project, scope of services, and timeline. We offer customised proposals to fit your specific needs and budget.

What is the UI design process like at CHS?

Our UI design process is collaborative and iterative. We first work with you to understand your goals, target audience, and brand identity, which is followed by user research, wireframing, prototyping, design iterations, development, and ongoing maintenance.

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