Specialisms
Branding
Campaign Planning
Content Creation
Integrated Campaign
Paid Social
WEX, known for its leadership in fuel management and corporate payment solutions, has been a strategic partner with CHS for a year. Their expertise lies in streamlining complex payment processes, particularly beneficial for Fleet Managers.
WEX stands out in the industry for its commitment to simplifying and enhancing fleet payment systems. A key solution they offer is a selection of fuel cards, specifically designed to empower Fleet Managers with control over fuel and charging expenses.
In 2023, WEX recognised a significant opportunity within the fleet industry. To capture a share of this market, they needed to launch a product that stood out from the competition. The WEX Card was launched to meet this need, aiming to simplify fleet payments and address the daily challenges faced by Fleet Managers across Europe.
Our role at CHS involved developing a messaging strategy and launch campaign for the WEX Card, ensuring that its benefits were communicated effectively. We focused on the card’s ability to save money, time, and provide easy access to a wide network of stations. The campaign was rolled out across multiple digital channels, targeting an increase in conversions through clear and concise messaging.
THE RESULTS?
The launch of the WEX Card aimed to redefine convenience in fleet payments. While specific results are still emerging, the campaign set out to enhance WEX’s market position, offering a promising solution for efficient fleet management.
Our
Awards
B2B Campaign Winner 2024
Sponsorship Winner 2022
Best Paid Social Winner 2021
Best Use of Video Winner 2021
Highly Commended - PMAs 2022
Best Finance Campaign 2021
Best Financial Services
Campaign Winner 2020
Best Financial Services
Campaign Winner 2020
Rated 9.2 out of 10
from our clients
Marks & Spencer Food Portraiture 2nd Place 2020
