Introducing TikTok into a traditional marketing mix

In a world increasingly attuned to environmental concerns, we spotted a unique opportunity to connect with a younger audience not familiar with the traditional ‘milkman’, yet sharing the brand’s core values. Our challenge was not just to reach them but to expand Milk and More’s customer base through an innovative marketing campaign.

We brought Milk & More to TikTok, a first for the brand. Collaborating with creators who genuinely appreciated Milk & More’s service, we created authentic and relatable content, specifically targeting the young, eco-conscious demographic.