A new sub brand,
for a new kind of customer
Traditionally, LV= has always been popular with an older demographic. That was, until Flow.
Flow is a new, flexible way of paying for insurance that’s more appealing to a younger, more digitally focused audience used to paying by subscription.
We worked closely with the LV= team to create a new name and brand for the product, develop a fresh, new identity and brand guidelines, as well as creating a suite of best-practice digital assets in readiness for launch.
Aimed at a younger, more digitally focused audience