LV=

A new sub brand,
for a new kind of customer

Specialisms

Branding

Web Design

Traditionally, LV= has always been popular with an older demographic. That was, until Flow.

LV Flow Logo LV Flow Logo LV Flow Logo

Flow is a new, flexible way of paying for insurance that’s more appealing to a younger, more digitally focused audience used to paying by subscription.

LV Flow on a laptop
LV Flow roundals LV Flow roundals

We worked closely with the LV= team to create a new name and brand for the product, develop a fresh, new identity and brand guidelines, as well as creating a suite of best-practice digital assets in readiness for launch.

Aimed at a younger, more digitally focused audience

Our
Awards

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