Adding a spurt to Petplan’s growth

Before Petplan, there was no such thing as dedicated pet insurance in the UK. Today, the UK market is valued at well over £1 billion, with Petplan still in number one position.

CHS came on board in 2017 with the goal of bolstering Petplan’s defence against mounting competition and price-driven alternatives offered through aggregator sites. The brief was to bring out brand differentiators and develop a stronger presence in digital channels.

Among our milestones so far are the best-ever week of online sales, ranking for dog-training and dog-breed videos and a robust Instagram following.



Rated 9.2 Rated 9.2 out of 10 overall by our clients
3rd Place Production Paradise Food off the Press 2016
Winner 2018 Advertising and Creativity/Innovation
Winner 2018 Creativity/Innovation