Adding a spurt to Petplan’s growth
Before Petplan, there was no such thing as dedicated pet insurance in the UK. Today, the UK market is valued at well over £1 billion, with Petplan still in number one position.
CHS came on board in 2017 with the goal of bolstering Petplan’s defence against mounting competition and price-driven alternatives offered through aggregator sites. The brief was to bring out brand differentiators and develop a stronger presence in digital channels.
Among our milestones so far are the best-ever week of online sales, ranking for dog-training and dog-breed videos and a robust Instagram following.