Lead agency for over 20 years

CHS has been the lead agency for Lakeland for over 20 years, and across the last 8 years our aim has been to attract a younger demographic through digital channels, whilst nurturing the older, loyal audience.

We have helped the Lakeland brand to develop in a content-driven environment, where they are now seen as not only a voice of authority in the kitchen and homeware industry, but also as an exciting source of inspiration.

Through consistent multi-channel messaging, extended across in-store, catalogue, press ads and even an award-winning iPad magazine, the business has enjoyed dramatic sales increases year-over-year, as well as authentic engagement. 

Most recently we’ve evolved the brand as it was felt that Lakeland needed to adopt a more contemporary look and feel to help engage with wider audience, as well as to stay relevant with existing customers.

Rated 9.2 Rated 9.2 out of 10 overall by our clients
3rd Place Production Paradise Food off the Press 2016
Winner 2018 Advertising and Creativity/Innovation
Winner 2018 Creativity/Innovation