How does a big-name insurer get extra mileage from its sponsorship assets?

Allianz spends millions on sports sponsorship. Assets include Allianz Park – home of another asset, Saracens rugby club – and Paralympian gold medallist Johnnie Peacock.

Allianz’s brand positioning is all about partnerships that have a positive impact on people’s lives. They came to CHS with a simple challenge: How could they get their message in front of a broader audience?

Our solution? A simple, engaging film that sees four Saracens players coach Jonnie Peacock through a series of rugby drills.

Conceptualised, produced and edited by CHS, and supported with a cross-channel media plan executed by CHS.

Allianz Jonnie Peacock with Saracens rugby players
Allianz Jonnie Peacock kicking rugby ball
Allianz Jonnie Peacock tackling rugby

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