Allianz

How does a big-name insurer get extra mileage from its sponsorship assets?

Allianz spends millions on sports sponsorship. Assets include Allianz Park – home of another asset, Saracens rugby club – and Paralympian gold medallist Johnnie Peacock.

Allianz’s brand positioning is all about partnerships that have a positive impact on people’s lives. They came to CHS with a simple challenge: How could they get their message in front of a broader audience?

Our solution? A simple, engaging film that sees four Saracens players coach Jonnie Peacock through a series of rugby drills.

Conceptualised, produced and edited by CHS, and supported with a cross-channel media plan executed by CHS.

Allianz Jonnie Peacock with Saracens rugby players
Allianz Jonnie Peacock kicking rugby ball
Allianz Jonnie Peacock tackling rugby

Our recent awards...

Rated 9.2 Rated 9.2 out of 10 overall by our clients
2nd Place Marks & Spencer Food Portraiture 2020
Winner 2019 Direct Marketing and Print
Winner 2018 Creativity/Innovation