Allianz spends millions on sports sponsorship. Assets include Allianz Park – home of another asset, Saracens rugby club – and Paralympian gold medallist Johnnie Peacock.
Allianz’s brand positioning is all about partnerships that have a positive impact on people’s lives. They came to CHS with a simple challenge: How could they get their message in front of a broader audience?
Our solution? A simple, engaging film that sees four Saracens players coach Jonnie Peacock through a series of rugby drills.
Conceptualised, produced and edited by CHS, and supported with a cross-channel media plan executed by CHS.