The way people shop has been changing at an incredibly fast pace – no less so than in the DIY market.
B&Q stores can usually to be found on an out of town industrial estate. But, they wanted to have a high street presence that offered customers a more convenient way to shop for home or DIY products – a local home improvement store.
Designed to make things simpler for customers, B&Q have targeted 11 common home improvement projects and provide inspiration, advice and access to over 6,000 products to complete the job.
CHS was asked to create the majority of marketing communications that would build awareness of the new concept store in Wallington – from hoardings to door drops and loyalty vouchers.
Part of the challenge was to communicate part of the offering, which is essentially a click and collect feature, for larger items at ‘traditional’ neighbouring B&Q stores.
Launch day was a great success, with customers queuing hours before the official opening time to claim the ‘First through the door’ offers.