Giving customers a very warm welcome

Lakeland is a truly multi-channel business. From its beginnings in catalogue, to its retail stores, and to its website – although the way we shop can vary, the customer experience should always project the brand’s warm and friendly nature.

And yet, online, it’s easy to progress a journey which is simple and efficient, but which lacks that warmth. That’s why the new customer journey for those new to the Lakeland experience is so important.

Our five email welcome journey delivers customers a series of highly engaging, soft brand stories – giving them the opportunity to understand what really makes buying from Lakeland that little bit different, before joining the existing customer marketing programmes.

From unique recipes, to an unparalleled guarantee, we deliver this very warm welcome straight to the customer’s inbox.

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