Satsuma

Acquiring new customers and engaging existing customers

Since the beginning of 2017, we’ve been the lead strategic and creative agency for Satsuma – Provident Financial Group’s leading short term loans brand. 

Tasked with a wider strategic challenge of driving a more valuable customer relationship with direct response campaigns. We’ve led the planning, creation and execution of multi-channel direct acquisition campaigns across email, direct mail, SMS and Facebook retargeting – resulting in the brand’s most successful DR campaigns to date.

Our success in acquiring new customers served as the springboard to develop a CRM programme for existing customers too. 

Continuing the same principles of tight, cross-channel integration, these direct campaigns talk to customers based on their likely acceptance rate – which directly links to their behaviour as a customer. 

This same approach has lead to integrated campaigns triggered by customer activity, and seasonal events – like “back to school” and Christmas.

Our recent awards...

Rated 9.2 Rated 9.2 out of 10 overall by our clients
2nd Place Marks & Spencer Food Portraiture 2020
Winner 2019 Direct Marketing and Print
Winner 2018 Creativity/Innovation