Acquiring new customers and engaging existing customers

Since the beginning of 2017, we’ve been the lead strategic and creative agency for Satsuma – Provident Financial Group’s leading short term loans brand. 

Tasked with a wider strategic challenge of driving a more valuable customer relationship with direct response campaigns. We’ve led the planning, creation and execution of multi-channel direct acquisition campaigns across email, direct mail, SMS and Facebook retargeting – resulting in the brand’s most successful DR campaigns to date.

Our success in acquiring new customers served as the springboard to develop a CRM programme for existing customers too. 

Continuing the same principles of tight, cross-channel integration, these direct campaigns talk to customers based on their likely acceptance rate – which directly links to their behaviour as a customer. 

This same approach has lead to integrated campaigns triggered by customer activity, and seasonal events – like “back to school” and Christmas.

Other case studies you might be interested in

Rated 9.2 Rated 9.2 out of 10 overall by our clients
3rd Place Production Paradise Food off the Press 2016
Winner 2018 Advertising and Creativity/Innovation
Winner 2018 Creativity/Innovation