Satsuma

Acquiring new customers and engaging existing customers

Since the beginning of 2017, we’ve been the lead strategic and creative agency for Satsuma – Provident Financial Group’s leading short term loans brand. 

Tasked with a wider strategic challenge of driving a more valuable customer relationship with direct response campaigns. We’ve led the planning, creation and execution of multi-channel direct acquisition campaigns across email, direct mail, SMS and Facebook retargeting – resulting in the brand’s most successful DR campaigns to date.

Our success in acquiring new customers served as the springboard to develop a CRM programme for existing customers too. 

Continuing the same principles of tight, cross-channel integration, these direct campaigns talk to customers based on their likely acceptance rate – which directly links to their behaviour as a customer. 

This same approach has lead to integrated campaigns triggered by customer activity, and seasonal events – like “back to school” and Christmas.

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Rated 9.2 Rated 9.2 out of 10 overall by our clients
3rd Place Production Paradise Food off the Press 2016
Winner 2018 Advertising and Creativity/Innovation
Winner 2018 Creativity/Innovation