Lakeland

A new way to dry clothes from the wettest part of England

In recent years, brands have diverted budget away from traditional channels to digital. But that gives some savvy brands more standout on the doormat.

Our latest direct campaign for Lakeland’s own Dry:Soon heated airer brand is timed to drop when the good old British weather is at its worst.

Our proposition ‘From the wettest part of England comes a new way to dry your clothes’ adds authenticity that is often missing, but a vital part of why a customer will believe and therefore be more compelled to buy.

Our approach is purposefully ‘old school’ – targeting specific demographics that like long-form letters, discount vouchers and response devices.

And for those that want to know more, we’ve created a campaign specific landing page with richer content and functionality to compare the products side by side.

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